Government Contracting Credential Series: 7j-Value Mapping Tactics and Strategies Virtual Workshop
VirtualPoint of Contact: Leigh Christian (256) 428-8190 Program Format: Online Meeting (Live) Training Topics: Government Contracting, Marketing/Sales Description: Communicating your company's value Categories of Differentiation Direct - Easily Qualifiable and Quantifiable - Fairly easy to communicate and position - Communicate Value Indirect - Difficult to position - Trust is the most important - Position by “Telling a […]